Increasing engagement with visual search

How Artimage increased conversions through a single touch point by > 400%

Artwork from artimage.org

“It’s been a pleasure to work with George and the team at Visii on the visual search for Artimage. They’ve provided technical expertise every step of the way to ensure the visual search integrates seamlessly into our site and fulfills our customers’ needs. Visii’s intelligent visual search will greatly benefit artists by creating new ways to connect customers with their wide range of artwork.”

Laura Ward-Ure, Artimage Digital Manager
The results
  • 0 increased pages viewed
  • 0 decrease bounce rate
  • 0 increased user engagement

Only a few months after integrating Visii's visual search tool, Artimage saw a more than 4x increase in conversion.

Artimage is a visual artists' rights management organization, showcasing thousands of images from international artists. They are a digital image solution dedicated to sourcing and licensing exceptional modern and contemporary art.
Challenges
  • Artimage displays collections of thousands of images from thousands of artists which can be challenging to showcase to customers due to the sheer volume and diversity of the products. Many artworks can go undiscovered leaving a large revenue stream untapped.
  • Traditional solutions based on tagging and filters can help prevent overwhelming customers, but also runs the risk of the perfect image for that customer falling through the cracks.
  • Typical recommender systems that are based on what other customers have also liked or works by the same artists puts the user in a box. Every person has a unique taste when it comes to art and basing recommendations on others is inaccurate.
Solution
  • Visii Explore, tracks and analyzes Artimage users' interactions with the images in order to understand their taste and preferences. Thus making product discovery easier and improving the overall user experience with a personalized touch.
  • The data easily shows the powerful impact, on engagement with the image content and customer experience, of the Visii visual search when customers choose to use it.
  • The "browse and search function” of every site is the direct link to the customer and Visii now put's the products Artimage customers want in front of them faster than ever.
Visii explore

Personalized product discovery

Visii Explore helped make Artimage's user experience a more personalized and engaging process, thus greatly increasing conversions and overall time spent on their site. Powered by deep learning AI, Visii Explore analyzes the customers' interactions on the site giving eerily accurate curated results in real-time.

The Test

Method: Compare and contrast the customer journey of users who used the Visii explore tool and those that did not over a period of 6 months. Goal: To find out the difference in purchases and customer experience relative to the control. Results: The Visii integrated browse page more than quadrupled the average conversion rate, more than tripled the pages viewed, more than quadrupled the average time spent on the site, and cut bounce rates by more than half in just 6 months.

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