Why you should always pay attention to the subtle ways customers interact with your brand

September 1, 2021
49m 5s

InSight caught up with Roger Dooley, a renowned expert in using the science of persuasion as a marketing tool. Roger is the author of bestselling business books Brainfluence, which explores the use of neuroscience techniques within marketing, and Friction, which looks at improving overall customer experiences by making interactions quicker and easier.