AI is advancing at incredible speeds and eCommerce marketers can no longer afford to ignore this technology when it comes to audience segmentation.
Over 90% of all retail sales are still made in-store. Even in 2018, retail stores still significantly outperform their e-commerce counterparts in conversion rates.
If you’ve ever run an online search for the lowest airline fare you’ve probably been sent to a site which links, you out to 20 other popups to compare. How about shopping for your dream car from home. The concept seems easy enough. Type your location, the make and model, and a few specifications...