Tag: customer journey

Double-digit conversion rates on your product pages? It sounds unlikely, doesn't it?   That's impossible or at the very least, tremendously difficult. What's worse, the naysayers are right. It is impossible, if you're missing the right ingredients. But why do you need "ingredients at all?" The problem is trust. Trust, in a customer relationship, develops...

While design, loading speed, positioning, categorization, pricing, and SEO are all important for the efficiency and success of an eCommerce platform, 'humanizing' your branding with creative, personalized content helps you become more than just a storefront.   ECommerce personalization takes demographic data, customer intent, and other customized variables into account to maximize conversions and increase...