Tag: personalization

As an online shop owner, you know that high return on investment (ROI) is your Holy Grail. Yet, sadly, far too many e-commerce websites fall drastically short of expectations.   When you consider that 54% of visitors still abandon their carts with regularity, and 90% of them are not even prepared to buy right away,...

Machine learning is guiding online search into a new realm of digital marketing that leverages visual search in e-commerce.   Whether you’re an entrepreneur or have an established online store, understanding this massive shift in online search behavior, and positioning your brand for it will certainly help you take your business to the next level....

E-commerce has forever altered the consumer shopping experience as we know it.   Right this moment, brick-and-mortar businesses are crumbling under the pressure, placed upon them by e-commerce retailers. And consumers are responding. Statista predicts that worldwide e-commerce sales will reach $4.5 trillion by 2021. As an online retailer, you’re used to offering your customers wide...

While design, loading speed, positioning, categorization, pricing, and SEO are all important for the efficiency and success of an eCommerce platform, 'humanizing' your branding with creative, personalized content helps you become more than just a storefront.   ECommerce personalization takes demographic data, customer intent, and other customized variables into account to maximize conversions and increase...