This then evolved to personalisation, which is based on pre-defined and limited profiles of customers' tastes and stage in the funnel. Businesses with more sophisticated personalisation dramatically outperform their peers as can be seen with the likes of Amazon, Spotify and Netflix.

Personalisation doesn't take into account the full meta context of humans' decision-making process. As a result, even customers using platforms with the most sophisticated personalised recommendation technology still have to conduct laborious searches and are often provided with inaccurate recommendations.

Welcome to the world's first Intuitive Commerce technology.

Visii's Intuitive Commerce empowers brands to deliver the ultimate customer experience, proven to increase total sales, engagement, reduce churn and product returns.