Originally, eCommerce brands that served recommendations based on what customers had previously purchased held a competitive advantage.
Recommendation then evolved to personalisation, based on predefined profiles of customers' tastes, as well as their position in the sales funnel. It wasn’t long before businesses with more sophisticated personalisation dramatically outperformed their peers. Just look at Amazon, Spotify and Netflix.
Personalisation doesn't take the full metacontext of your customers’ decision-making process into account, like the weather at the precise moment a customer is browsing your site. As a result, customers using platforms with even the most sophisticated personalised recommendation technology are still served substandard product recommendations, and then left to conduct laborious searches leading to frustration and lost revenue.
Powered by Visii's Conversion Generative AI technology to unlock that potential, that’s where Intuitive Commerce comes into its own.
