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Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires
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Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires

In this blog, Insight talks to philosopher and computer scientist Bernardo Kastrup about the nature of free will, and how appealing to our innermost feelings is crucial to successful marketing.

Overview

All blog posts

Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires
Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires
December 9, 2020
The Five Keys Elements to Delivering Great Personalised Content
The Five Keys Elements to Delivering Great Personalised Content
October 26, 2020
Why brands should ignore trends to build truly great UX
Why brands should ignore trends to build truly great UX
October 13, 2020
Why brands must give their customers control
Why brands must give their customers control
September 28, 2020
Why Understanding Customer Metacontext Outperforms Every Time
Why Understanding Customer Metacontext Outperforms Every Time
September 23, 2020
5 Steps to Faster and Larger Sales
5 Steps to Faster and Larger Sales
April 21, 2020
3 Steps to Increase Online Sales using True Recommendations
3 Steps to Increase Online Sales using True Recommendations
March 24, 2020
Privacy vs. Personalisation
Privacy vs. Personalisation
October 17, 2019
Visual Search - going mainstream - but not so simple
Visual Search - going mainstream - but not so simple
August 7, 2019
Unique E-Store Insights Unveiled by “Learning” AI Technology
Unique E-Store Insights Unveiled by “Learning” AI Technology
November 1, 2018
The Quick and Scalable Ways AI Can Help Prevent “Biz-Killing” ECommerce Fraud
The Quick and Scalable Ways AI Can Help Prevent “Biz-Killing” ECommerce Fraud
October 17, 2018
AI and Customer Segmentation: Why Machines Simply Do It Better
AI and Customer Segmentation: Why Machines Simply Do It Better
October 1, 2018
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