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The Five Keys Elements to Delivering Great Personalised Content
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The Five Keys Elements to Delivering Great Personalised Content

In this episode, InSight continues the conversation with Paul Marsden. Marsden explains how AI is able to provide better customer experiences by understanding human’s five key personality traits, the dangers of trying to manipulate people’s behaviour and thoughts, and why digital literacy is more critical than ever.

Overview

All blog posts

The Five Keys Elements to Delivering Great Personalised Content
The Five Keys Elements to Delivering Great Personalised Content
October 26, 2020
Why brands should ignore trends to build truly great UX
Why brands should ignore trends to build truly great UX
October 13, 2020
Why brands must give their customers control
Why brands must give their customers control
September 28, 2020
Why Understanding Customer Metacontext Outperforms Every Time
Why Understanding Customer Metacontext Outperforms Every Time
September 23, 2020
5 Steps to Faster and Larger Sales
5 Steps to Faster and Larger Sales
April 21, 2020
3 Steps to Increase Online Sales using True Recommendations
3 Steps to Increase Online Sales using True Recommendations
March 24, 2020
Privacy vs. Personalisation
Privacy vs. Personalisation
October 17, 2019
Visual Search - going mainstream - but not so simple
Visual Search - going mainstream - but not so simple
August 7, 2019
Unique E-Store Insights Unveiled by “Learning” AI Technology
Unique E-Store Insights Unveiled by “Learning” AI Technology
November 1, 2018
The Quick and Scalable Ways AI Can Help Prevent “Biz-Killing” ECommerce Fraud
The Quick and Scalable Ways AI Can Help Prevent “Biz-Killing” ECommerce Fraud
October 17, 2018
AI and Customer Segmentation: Why Machines Simply Do It Better
AI and Customer Segmentation: Why Machines Simply Do It Better
October 1, 2018
5 Ways to Bridge the Gap between Offline and Online Retail to Boost Revenue
5 Ways to Bridge the Gap between Offline and Online Retail to Boost Revenue
July 13, 2018
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