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Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires

December 10, 2020
Episode
5

In this episode, Insight talks to philosopher and computer scientist Bernardo Kastrup about the nature of free will, and how appealing to our innermost feelings is crucial to successful marketing.

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Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires
Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires
December 9, 2020
The Five Keys Elements to Delivering Great Personalised Content
The Five Keys Elements to Delivering Great Personalised Content
October 26, 2020
Why brands should ignore trends to build truly great UX
Why brands should ignore trends to build truly great UX
October 13, 2020
Why brands must give their customers control
Why brands must give their customers control
September 28, 2020

The most accurate podcast about customers' behaviour online.

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Always stay tuned with your latest InSight podcast episode where George Whitelaw will be hosting conversations with the industry’s leading experts in Psychology and Behavioural economics, to help break down customer behaviours so businesses like yours can get ahead.

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About me

Hi,

I'm your podcast host, George Whitelaw. Podcast presenter by night and CTO of Visii by day.

I've always been fascinated by how technology helps the world become a better place - one where we connect better, learn faster, discover more and can free up our time to do more of the things we love. I'm excited to have you join us in our new podcast series that promises to give us fascinating dives into our minds, emotions and what drives us, especially with regards to the increasing parts of our lives that we all spend online.

Read more  ->