InSight caught up with Roger Dooley, a renowned expert in using the science of persuasion as a marketing tool. Roger is the author of bestselling business books Brainfluence, which explores the use of neuroscience techniques within marketing, and Friction, which looks at improving overall customer experiences by making interactions quicker and easier.
Always stay tuned with your latest InSight podcast episode where George Whitelaw will be hosting conversations with the industry’s leading experts in Psychology and Behavioural economics, to help break down customer behaviours so businesses like yours can get ahead.