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Why you should always pay attention to the subtle ways customers interact with your brand

September 1, 2021
Episode
8

InSight caught up with Roger Dooley, a renowned expert in using the science of persuasion as a marketing tool. Roger is the author of bestselling business books Brainfluence, which explores the use of neuroscience techniques within marketing, and Friction, which looks at improving overall customer experiences by making interactions quicker and easier.

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Why you should always pay attention to the subtle ways customers interact with your brand
#
8
Podcast

All InSight episodes

Why brands must give their customers control
#
1
Why brands must give their customers control
September 1, 2021
24m 49s
The five key elements to delivering great personalised content
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2
The five key elements to delivering great personalised content
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18m 43s
Why good UX depends on context
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3
Why good UX depends on context
September 1, 2021
26m 28s
How eCommerce brands should set about creating a UX strategy
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4
How eCommerce brands should set about creating a UX strategy
September 1, 2021
6m 40s
Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires
#
5
Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires
September 1, 2021
23m 50s
The Brand Tattoo Test - do you believe in your own values enough to carry them with you for life?
#
6
The Brand Tattoo Test - do you believe in your own values enough to carry them with you for life?
September 1, 2021
42m 44s
Blog

All InSight blog posts

Why reducing friction can save you having to offer discounts
Why reducing friction can save you having to offer discounts
May 13, 2021
How to successfully reach Gen Z customers
How to successfully reach Gen Z customers
April 28, 2021
The Brand Tattoo Test - do you believe in your own values enough to carry them with you for life?
The Brand Tattoo Test - do you believe in your own values enough to carry them with you for life?
April 8, 2021
Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires
Selling more french wine because you give cheese samples? Why brands can and should appeal to customers’ unconscious desires
December 9, 2020
The Five Keys Elements to Delivering Great Personalised Content
The Five Keys Elements to Delivering Great Personalised Content
October 26, 2020
Why brands should ignore trends to build truly great UX
Why brands should ignore trends to build truly great UX
October 13, 2020
Why brands must give their customers control
Why brands must give their customers control
September 28, 2020

The most accurate podcast about customers' behaviour online.

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Always stay tuned with your latest InSight podcast episode where George Whitelaw will be hosting conversations with the industry’s leading experts in Psychology and Behavioural economics, to help break down customer behaviours so businesses like yours can get ahead.

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About me

Hi,

I'm your podcast host, George Whitelaw. Podcast presenter by night and CTO of Visii by day.

I've always been fascinated by how technology helps the world become a better place - one where we connect better, learn faster, discover more and can free up our time to do more of the things we love. I'm excited to have you join us in our new podcast series that promises to give us fascinating dives into our minds, emotions and what drives us, especially with regards to the increasing parts of our lives that we all spend online.