A method employed in digital environments to ensure the accuracy and reliability of data before moving onto more complex testing phases, like A/B testing.

A method of comparing two versions of a webpage or product to determine which one performs better in achieving a desired outcome.

A/B/C Testing is an extended form of A/B Testing where three different versions of a webpage, email, or other digital assets are compared to ascertain which one performs the best in achieving a desired outcome.

An abandoned cart occurs when a visitor adds items to their online shopping cart but exits without completing the purchase. This scenario is a common challenge in e-commerce, reflecting potential obstacles in the purchasing process or changing customer decisions.

Above the Fold refers to the portion of a webpage visible without scrolling, immediately after it loads. This area is crucial for capturing visitor attention and conveying key messages or calls to action.

API, short for Application Programming Interface, is a set of protocols that allow different software applications to communicate with each other. It's vital for integrating diverse e-commerce solutions and enabling functionalities like payment processing, inventory management, and more.

The Average Selling Price (ASP) represents the average price at which a product is sold over a specified period. It is a measure that helps in understanding pricing trends and gauging market value.

Average Time On Site (ATOS) is a metric indicating the average duration visitors spend on a website during a single session. It's a significant indicator of user engagement and site quality.

Average Transaction Value (ATV) represents the average value of transactions made by customers on an e-commerce platform within a certain timeframe.

Augmented Site Search refers to enhancing online search capabilities using artificial intelligence (AI), improving relevance and user experience. It goes beyond basic keyword matching to understand user intent and deliver more accurate results.

Average Order Value (AOV) is the average amount spent by customers per transaction on an e-commerce platform. It's calculated by dividing the total revenue by the number of orders over a specific period.

Average Revenue Per Session (ARPS) is a metric that reflects the average revenue generated from a user session on an e-commerce platform. It's essential for understanding user value and optimising marketing strategies.

Average Revenue Per User (ARPU) is the revenue generated per user over a specific period. It's a crucial metric for understanding customer value and assessing the financial performance of an e-commerce platform.

In machine learning, Attention is a mechanism that enables models to focus on specific parts of the input while processing data, improving the handling of sequences and context. This mechanism is crucial for tasks like language translation, image recognition, and more.

Business to Business (B2B) refers to transactions or interactions conducted between businesses, such as wholesale distributors and retailers. It signifies a commerce model where businesses sell products or services to other businesses.

Business to Consumer (B2C) refers to transactions or interactions conducted between businesses and end consumers. It's a commerce model where businesses sell products or services directly to consumers.

Basket Size refers to the total number of items or value in a shopper's cart during a single shopping session. It's an indicator of purchasing behaviour and a critical metric for retail analysis.

Behaviour refers to the actions or reactions of users in response to stimuli such as online content or products. In e-commerce, understanding user behaviour is vital for creating a user-centric shopping experience.

Below the Fold refers to the portion of a webpage visible only after scrolling, housing additional information and content. It contrasts with 'Above the Fold,' which is the visible portion upon loading.

BOGO, short for Buy One Get One Free, is a promotional strategy where customers receive an additional product for free upon purchasing one item, aiming to encourage higher sales volumes.

Bounce Rate is the percentage of visitors who leave a website after viewing only one page. It's used as an indicator of website engagement and effectiveness.

Brand Loyalty is the tendency of consumers to continue buying from a particular brand over time due to positive experiences, trust, and satisfaction.

Brick and Mortar refers to traditional physical retail stores as opposed to online e-commerce platforms. It denotes a business model where customers have a face-to-face experience.

Bundling involves offering several products for sale as one combined product, often at a discounted price, to increase perceived value and sales.

Customer Acquisition Cost (CAC) is the total cost incurred to acquire a new customer, encompassing marketing and sales expenses.

Camera Search is an innovative feature allowing users to search for items using images captured by a camera instead of text, enhancing the ease and accuracy of search.

Chargebacks are disputed or reversed transactions where funds are returned to a customer, often due to fraudulent activity or disputes. They are a significant concern in e-commerce due to the potential financial losses and administrative hassle.

Checkout is the process through which customers finalise their purchases on an e-commerce platform, including providing payment and shipping details.

Churn Rate is the percentage of customers or subscribers who cease their subscriptions or interactions with a service over a certain period. It's a critical metric for subscription-based or service-oriented e-commerce platforms.

A Cloud-based Platform operates over the internet, providing access to software, storage, and other services on-demand, offering flexibility, scalability, and accessibility for e-commerce platforms.

Content Management System (CMS) is a software enabling the creation, management, and modification of digital content on websites without technical knowledge, essential for managing product listings, blogs, and reviews on e-commerce platforms.

Customer Lifetime Value (CLV) predicts the net profit from the entire future relationship with a customer. E-commerce platforms utilize CLV to allocate resources efficiently for customer acquisition and retention, aiding in profitability analysis, strategic planning, and resource allocation.

Cost of Goods Sold (COGS) represents the total cost of producing the goods sold by a company, including material and labor costs. It's a crucial metric for understanding profitability and pricing strategies in e-commerce.

Computer Vision is a field of Artificial Intelligence (AI) enabling computers to interpret and make decisions based on visual data, foundational for visual search capabilities.

Consumer Behaviour is the study of how individuals make decisions to spend their resources on consumption-related items. It explores the motivations behind purchasing decisions.

Contribution Margin is the difference between sales revenue and variable costs, crucial for analyzing the profitability of products, aiding in pricing and inventory management in e-commerce.

Control Group, a unchanged group in experiments, serves as a benchmark in A/B or A/B/C tests on e-commerce platforms, ensuring accurate measurements and reliable results for informed decision-making.

Conversion is the desired action a user takes on a website, crucial for e-commerce platforms to drive revenue by using optimisation techniques to encourage desired user actions.

Conversion Funnel illustrates the user journey towards a desired conversion goal, vital for identifying bottlenecks and improving user journey towards conversion in e-commerce platforms.

Conversion Rate Optimisation (CRO) enhances website elements to boost user conversions, employing techniques like A/B testing and usability testing in e-commerce to improve user experience and maximize existing traffic value.

A Conversion Rate Optimisation Agency, specializing in improving websites for better user conversions, provides e-commerce businesses with expertise in testing and optimising website elements for enhanced user experience and higher conversion rates.

Cookies, small files stored on a user's device, help e-commerce platforms remember user preferences, track shopping cart contents, and provide personalised experiences, aiding in analytics and improved usability.

COGS, the total cost to produce goods sold during a specific period, is crucial for e-commerce pricing strategies and evaluating product profitability, aiding in inventory management and procurement decisions.

Cross Category Discovery, enabling users to discover products across different categories, broadens the browsing experience on e-commerce platforms, potentially leading to increased sales and improved customer satisfaction.

Cross-selling promotes related or complementary products to customers, boosting the average order value and providing a more comprehensive shopping experience in e-commerce platforms.

CRM, a strategy and technology for managing customer interactions, aids e-commerce platforms in personalising customer engagements, building long-term relationships, and leveraging customer data for strategic planning.

A Call to Action (CTA) is a prompt on a website encouraging visitors to take a specific action, such as signing up for a newsletter or making a purchase. It's a crucial element in guiding the user journey and achieving the website's objectives.

Click Through Rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page or ad. It's an essential metric for evaluating the effectiveness of online advertising campaigns.

Customer Affinity reflects the extent to which customers identify with a brand or product, often nurtured through shared values. E-commerce platforms cultivate this by personalising interactions and aligning brand values with those of the customers, fostering loyalty, advocacy, and a favourable brand image.

Customer Experience (CX) is the perception and interaction a customer has with a brand throughout the buying journey. Enhancements in CX in e-commerce come from a user-friendly website, easy navigation, and excellent customer service, leading to customer loyalty, increased sales, and positive reviews.

The Customer Journey is the process customers go through from brand awareness to final purchase. E-commerce platforms can smooth the buying process by mapping and understanding the customer journey, thus improving customer satisfaction, increasing conversions, and developing more effective marketing strategies.

Customer Loyalty is the likelihood of repeat business due to positive experiences. E-commerce platforms foster this by offering quality products, excellent service, and engaging loyalty programs, leading to repeat business, word-of-mouth marketing, and reduced marketing costs.

A Customer Profile is a detailed description of a customer or a segment of customers, aiding in targeted marketing. In e-commerce, accurate customer profiles help personalise marketing efforts, improve product recommendations, and provide better customer understanding.

Customer Retention involves strategies to prevent customer churn and encourage repeat purchases. E-commerce platforms employ strategies like loyalty programs and personalised communications to enhance customer loyalty and lifetime value, resulting in increased revenue, cost efficiency, and positive word-of-mouth.

Customer Returns refer to the sending back of purchased items due to various reasons. In e-commerce, managing returns through a clear, fair, and easy-to-understand policy is vital for maintaining customer satisfaction and gaining insights for improvement.

Customer Reviews are evaluations given by customers based on their experiences. E-commerce platforms encourage reviews to build trust, enhance SEO, and gain valuable insights for product and service improvement.

Customisation in e-commerce refers to tailoring products, services, or the shopping experience to meet individual preferences. It manifests in product, website, and marketing customisation, leading to increased customer satisfaction, higher conversion rates, customer loyalty, and a competitive advantage.

D2C is an e-commerce model where manufacturers sell directly to consumers, bypassing traditional retailers. This model facilitates direct interaction with consumers, better brand control, and potentially higher profit margins. By adopting a D2C model, e-commerce platforms can enjoy direct customer engagement and better insights.

A DAM system is a centralized repository for managing digital assets like images, videos, and documents, ensuring brand consistency and efficient asset utilization. E-commerce platforms use DAM systems for managing digital assets required for online product catalogs, marketing campaigns, and website content.

Deep Tagging enriches images or product details with deep metadata, enhancing search and discovery on digital platforms. In e-commerce, implementing deep tagging enhances search accuracy, product discovery, and overall user experience, making it easier for customers to find what they're looking for.

Discount Codes are used in e-commerce to provide discounts at checkout, incentivising purchases and enhancing customer satisfaction. Employing discount codes as part of promotional campaigns can lead to increased sales, customer engagement, and valuable data collection on marketing effectiveness.

Discovery in e-commerce refers to how shoppers find new products or categories. An intuitive and engaging discovery process keeps customers interested, potentially increasing sales, enhancing user satisfaction, and fostering customer loyalty.

Discovery Design facilitates seamless product discovery in e-commerce through effective layout, search functionality, and visual appeal. Implementing Discovery Design enhances user experience, increases conversion rates, and provides a competitive advantage in the e-commerce marketplace.

Drop Off refers to points where users abandon a task in a digital journey. In e-commerce, analyzing drop off points, especially during checkout, helps identify friction areas, thus aiding in user experience improvement, increased conversion rates, and informed decision-making.

Drop-shipping is a retail fulfillment method where e-commerce businesses operate without holding inventory, reducing capital requirements, and operational risks. They list products on their website, and once an order is placed, the supplier ships the product directly to the customer.

Dynamic Ads are real-time personalised ads based on user behaviour, enhancing relevance and effectiveness. E-commerce platforms use Dynamic Ads to show the most relevant products or offers to users, increasing chances of conversions and achieving better return on advertising spend.

Dynamic Emails have content that changes post-send based on user interactions, providing real-time updates and personalised communication. In e-commerce, Dynamic Emails can enhance engagement, increase click-through rates, and drive more traffic to the platform.

E-commerce Discovery pertains to the consumer's journey in discovering and engaging with products or categories online. Enhancing this aspect through advanced search functionalities, recommendation engines, and intuitive site navigation improves user experience, engagement, and conversion rates.

E-commerce Experience encompasses the user's overall interaction with an online retail platform including navigation ease, buying process, and customer service. Enhancements like a well-designed website, streamlined checkout, and excellent customer service improve customer loyalty, conversion rates, and positive referrals.

An Email Service Provider (ESP) facilitates email communication services for sending and receiving emails. In e-commerce, ESPs are utilized for managing email marketing campaigns, transactional emails, and customer communications, aiding in streamlined email campaigns, automated communications, and improved email deliverability.

Faceted Navigation is an advanced feature enabling refined search queries in e-commerce. By allowing filtering and sorting based on attributes like price or brand, it improves product discovery, user satisfaction, and potentially increases conversion rates.

Faceted Search is an enhanced search technique in e-commerce allowing refined queries through filtering and sorting. This aids in product discovery, improves user experience, and can potentially lead to higher conversion rates.

GDPR is a regulation by the EU to protect individuals' data privacy, crucial for e-commerce platforms operating in or serving customers in the EU. Compliance involves robust data protection measures, explicit consent for data processing, and transparency, leading to enhanced customer trust, legal compliance, and improved data management.

Generative AI, capable of creating new data similar to training data, aids in product recommendations and personalised experiences in e-commerce. It enhances personalisation, increases innovation, and improves efficiency by automating certain creative processes.

Glance View on e-commerce platforms allows users to quickly see essential product information, enabling efficient browsing, improved user engagement, and potentially reduced bounce rates.

GMV represents the total value of goods sold over a period, indicating an e-commerce platform's performance. Analyzing GMV provides insight into sales volume, benchmarking, and can attract investors.

Headless E-commerce, with a decoupled front-end and back-end, allows more design flexibility and improved user experience. Its implementation can result in faster page load times, better performance, and easier omni-channel integration.

A Hero Image, showcased on a webpage, highlights key offerings or value propositions. Utilising Hero Images in e-commerce can increase engagement, convey brand messaging, and improve website aesthetics.

Hyper-Personalisation leverages data and AI to deliver highly personalised e-commerce experiences. Implementing it can lead to improved customer satisfaction, increased conversion rates, and enhanced customer loyalty.

Image Recognition in e-commerce enables visual search, auto-tagging, and fraud prevention. It improves search functionality, enhances catalog management, and helps in identifying fraudulent activities through image analysis.

Image Search allows users to search for products using images, enhancing user experience and engagement. Its implementation helps in better product discovery, even if users don’t know the name of the product.

Implementation in e-commerce refers to integrating new features or functionalities. Effective implementation enhances platform functionality, improves user experience, and can be cost-efficient.

Impression, indicating the number of times a digital ad or webpage is viewed, is crucial for measuring online visibility and advertising effectiveness. Tracking impressions in e-commerce helps in increasing awareness, managing costs, and analysing marketing performance.

Intelligent Visual Search/Discovery, powered by AI, enhances product discovery and user engagement on e-commerce platforms. It makes searching interactive, potentially leads to higher conversion rates, and provides a seamless product discovery experience.

Effective Inventory management in e-commerce ensures adequate stock levels, timely order fulfilment, and optimised cash flow. It also enables data-driven decision-making regarding procurement, sales forecasting, and pricing strategies.

JSON files are instrumental in handling structured data in e-commerce, aiding in product and customer information management. They facilitate efficient data handling, easy integration with systems, and fast parsing crucial for real-time applications.

KPIs are crucial metrics in e-commerce for evaluating platform success, informing decision-making, and tracking performance. They aid in setting and achieving realistic business goals, thus driving improvement strategies.

In e-commerce, well-designed landing pages with clear CTAs are instrumental in converting visitors into leads, generating higher conversion rates, and tracking the performance of marketing campaigns.

LLMs, capable of generating human-like text, enhance automated customer service in e-commerce. They improve customer service, reduce manual service costs, and provide an engaging user interaction.

Understanding LTV in e-commerce is vital for budgeting, optimising marketing ROI, and nurturing long-term customer relationships. It aids in resource allocation and fosters strategies for customer retention.

Efficient logistics in e-commerce ensures timely order fulfilment, cost efficiency, and a competitive advantage in delivery speed and accuracy. It leads to higher customer satisfaction and operational efficiency.

Machine Learning (ML) in e-commerce enables personalized experiences, informed decision-making, and increased operational efficiency through algorithms used for product recommendation, customer segmentation, fraud detection, and predictive analytics.

Online Marketplaces in e-commerce provide a platform for retailers to reach a larger audience, offering cost-effectiveness, wider reach, and enhanced customer choice by aggregating a variety of products and services.

Mega Menus in e-commerce provide a structured presentation of a wide range of options, enhancing usability, user engagement, and site navigation by grouping related topics into categories.

Effective Menus in e-commerce platforms facilitate ease of navigation, improved user experience, and increased engagement by helping users effortlessly find the products or information they need.

Merchandising Rules in e-commerce promote sales and enhance customer experience by displaying products online in a visually appealing and organized manner, improving product visibility and potentially leading to increased sales.

Metadata in e-commerce enhances SEO, site navigation, user experience, and informed decision-making by providing descriptive information about products and content, facilitating better categorisation and search functionality.

Multichannel Retailing in e-commerce enhances customer experience, increases reach and revenue potential by engaging customers through various online and offline channels, providing a consistent shopping experience.

Neural Networks in e-commerce enhance predictive analytics, personalisation, and automated decision-making by predicting customer behaviours, automating routine tasks, and delivering personalised shopping experiences.

Natural Language Processing (NLP) in e-commerce enhances user interactions, search functionality, and automated customer service by enabling machines to understand and respond to human language in a more natural and intuitive manner.

Omnichannel Retailing in e-commerce enhances customer experience, loyalty, and operational efficiency by integrating online and offline shopping channels into a seamless customer journey.

Online Merchandising in e-commerce aims to drive sales, enhance shopping experience, and improve product visibility through strategic product displays, promotions, and personalized recommendations.

Online Product Discovery in e-commerce enhances engagement, user satisfaction, and sales by utilizing effective search functions, recommendation engines, and well-structured categorisation to help users discover and engage with products.

The Online Shopping Experience in e-commerce, defined by easy navigation, quick checkout, and responsive customer service, affects customer loyalty, brand reputation, and conversion rates.

An Online Value Proposition (OVP) in e-commerce highlights unique benefits and experiences, aiding in competitive differentiation, increased conversions, and customer loyalty.

Effective On-Site Navigation in e-commerce improves user experience, conversion rates, and reduces bounce rates by aiding seamless browsing and easy discovery of products and information.

Patents in e-commerce offer legal protection for innovations, providing competitive advantage, enhancing business valuation, and opening revenue generation opportunities through licensing or selling patent rights.

Payment Gateways in e-commerce ensure secure transactions, enhance user experience, and boost conversion rates by facilitating smooth payment processes.

PCI Compliance in e-commerce secures customer data, builds trust, and adheres to legal and industry standards, safeguarding against fines and legal issues.

Product Detail Pages in e-commerce provide comprehensive product information, enhancing user experience, conversion rates, and SEO through quality content.

Personalisation in e-commerce enhances customer satisfaction, brand loyalty, and sales by creating customised shopping experiences using data analysis.

PIM Systems in e-commerce ensure accurate, consistent product information across sales channels, facilitating efficient product management and improved product discovery.

Product Listing Pages in e-commerce facilitate product discovery, comparison, and conversion through clear categorisation, efficient filtering, and sorting, enhancing user satisfaction and retention.

POS Systems in e-commerce integrate online and offline sales channels for a unified customer experience, efficient inventory management, and insightful data analytics.

Predictive Analytics in e-commerce enables better decision-making, optimised marketing, and enhanced inventory management by forecasting future trends based on historical and real-time data.

Predictive Targeting in e-commerce improves user engagement, conversion rates, and ROI by anticipating user needs and enhancing personalisation and engagement.

Well-managed Product Attributes in e-commerce aid in product discovery, informed purchasing decisions, and enhance user experience by providing clear and accurate product information.

Product Descriptions in e-commerce provide crucial information about a product, aiding in informed purchases, improving SEO, and reducing returns by setting correct expectations.

Product Discovery in e-commerce encompasses search, browsing, and recommendations, enriching user engagement, conversion rates, and satisfaction through an enhanced discovery process.

Product Online Value Proposition in e-commerce differentiates products, increases conversions, and enhances customer perception by articulating unique value and benefits.

Product Recommendations in e-commerce enhance shopping experiences, user engagement, and sales by suggesting products based on user behavior and preferences.

Product Tags in e-commerce enhance product searchability, categorisation, and user experience by facilitating easy discovery and efficient organisation of products.

Product Titles in e-commerce are essential for product discoverability, attracting potential customers, and enhancing user experience by providing clear, descriptive identifiers.

Real Time in e-commerce enhances user experience, operational efficiency, and sales through immediate data processing like live inventory updates, real-time tracking, and instant customer support.

Recommendation Carousels in e-commerce promote product discovery, sales, and user engagement by displaying rotating product suggestions based on user behavior, preferences, or popular trends.

Recommendation Engines in e-commerce enhance personalisation, sales, and user engagement by suggesting products based on user behavior, preferences, and demographics using advanced algorithms and machine learning.

Re-marketing in e-commerce boosts conversion rates, customer retention, and ROI by engaging with users who have previously interacted with the platform, encouraging return visits and purchases through personalised ads.

Re-platforming in e-commerce enhances capabilities, user experience, and prepares for future growth by transitioning to a new platform to meet evolving business needs, improve functionality, or address existing limitations.

Retargeting in e-commerce increases conversion rates, enhances brand recall, and improves ROI by displaying personalised ads to users based on their past online behavior, encouraging return visits and purchases.

Managing Returns in e-commerce enhances customer satisfaction, encourages repeat business, and generates positive reviews by implementing a hassle-free and transparent return policy, despite logistical challenges.

Scarcity in e-commerce drives sales, enhances customer engagement, and improves conversion rates by creating a sense of urgency through limited stock or time-bound offers.

Optimising Search Bars in e-commerce enhances user experience, boosts conversion rates, and improves site usability by providing a straightforward way for users to find products or information.

Search Filters in e-commerce enhance user experience, increase conversion rates, and improve site usability by allowing precise product discovery based on specified attributes like price, brand, or size.

Searchandising combines search and merchandising to promote product discovery and sales by prioritising products in search results based on profitability or popularity, improving customer satisfaction and engagement.

Optimising Site Search in e-commerce enhances user experience, boosts conversion rates, and improves site usability by providing an efficient way for users to find products or information.

Utilising SKUs in e-commerce supports efficient inventory management, streamlined order processing, and informed decision-making by assigning unique alphanumeric codes to each product variant for tracking and analysis.

Smart Merchandising in e-commerce uses data and AI to dynamically display products, increasing sales, enhancing customer satisfaction, and optimising inventory management by analysing user behaviour and trends.

Social Commerce integrates e-commerce features into social media platforms, driving more traffic, enhancing customer engagement, and improving conversion rates by providing seamless shopping experiences within a social media environment.

Leveraging Social Proof in e-commerce through reviews, ratings, and social shares increases trust, boosts conversion rates, and enhances brand loyalty by providing validation and influencing purchasing decisions.

Implementing SSL in e-commerce secures transactions, builds customer trust, and contributes to better SEO performance by encrypting data transmission between web servers and browsers.

Utilising Tagging in e-commerce enhances search functionality, organization, and provides insightful analytics by assigning labels or keywords to products, aiding in product discovery, catalog structuring, and customer behavior analysis.

A robust Tech Stack in e-commerce ensures scalability, performance, and security by employing the right combination of technologies for developing, maintaining, and operating the platform.

Implementing Transformers in e-commerce powers enhanced customer interaction, improved product recommendations, and optimised operations by leveraging machine learning for chatbots, recommendation systems, and AI-driven features.

Creating Urgency in e-commerce prompts quick action from consumers through time-limited offers or low-stock indicators, driving sales, enhancing customer engagement, and improving conversion rates.

Enhancing UX in e-commerce through good design ensures ease of navigation, efficient search, and straightforward checkout, boosting conversion rates, customer satisfaction, and reducing bounce rates.

Implementing Visual AI in e-commerce enhances product discovery, customer interaction, and conversion rates by powering features like visual search, image recognition, and augmented reality for an enriched shopping experience.

Visual Discovery in e-commerce, enhanced by AI, offers an intuitive product exploration based on visual cues, improving user engagement, product discovery, and conversion rates.

Visual Search in e-commerce offers a more intuitive product discovery by allowing searches using images, enhancing user experience, product discovery, and conversion rates.

Voice Search in e-commerce provides a convenient, fast, and interactive search option through voice commands, enhancing user experience and offering a competitive advantage.

Wish Lists in e-commerce allow users to save and manage interested products for future access, encouraging future purchases, improving user experience, and providing insight into customer preferences.

Optimizing Website Navigation in e-commerce ensures easy user movement, enhancing satisfaction, increasing sales, and reducing bounce rates by providing efficient navigation tools and pathways.

Widgets in e-commerce enhance platform functionality, user-friendly implementation, and customization by providing small embeddable applications for features like search bars, product carousels, and customer reviews.

Wordless Search in e-commerce, invented by Visii and launched on Saatchi Art in 2016, enhances product discovery through images or non-textual cues, improving user engagement, and conversion rates.