In order to grow the business by its targeted 45%, AAF found that users finding what they are looking for in a personalised and visual manner was its best area of focus. They were looking to achieve strong improvements in product views that turned into higher adds to basket.

AAF's artwork catalogue size was large and user experience did not allow for a wide enough artwork findability. By nature, art is a highly visual experience. Customers were relying on limiting filtering and scrolling through numerous pages to view artworks, leading to high bounce rates and low number of page views.

Due to the pandemic, AAF faced the challenge of having to move their Art Fair exclusively online for their tens of thousands of customers.

Visii deployed intuitive search and discovery solutions that enable AAF's customers to intuitively find artwork based on their emotional preferences, providing experiences that were faster and more enjoyable than ever before.

How each and everyone feels about art is highly correlated to how art pieces are perceived. Visii overweighted the visual & semantic component of its Intuition Drive to empower AAF with solutions that responded to how their customers felt about each piece of art they looked at.

Visii proved to be AAF's perfect partner, helping it handle the complexity of this fundamental customer channel change. Visii effortlessly supported AAF's traffic growth of 619% YoY.