Case study

71% higher revenue per session

How integrating core-generative AI with advanced user design dramatically moves the needle for eCommerce owners


Visii launched its novel core-generative AI tool, Shelves, to help Azadea offer an immersive experience that converts


Higher revenue per session
Learn more


Increase in click-through rate
Learn more


Increase in session time
Learn more
Compared to our Einstein recommendations, Visii's recommendations drastically increased the pages visited, time spent onsite, click-through rate and revenue.
Serena Chebaklo
Serena Chebaklo
E-Commerce Trading Analyst


Merchandising, one of the proven drivers of online conversion growth, was an expensive and slow process as hundreds of new products from dozens of brands every week were processed manually.

While customers can shop in one place based on needs offline using changing rooms, doing so online could only be done by opening dozens of tabs at the same time.

Like all online marketplaces, co-ords and complementary items were Azadea's plight from unstructured incoming brand data.


Visii's core-generative AI solution brings the technological step-change needed for eCommerce to power cross-category merchandising at scale, autonomously.

Integrating advanced user design into all AI-powered Visii customer experiences, innovative solutions that offer benefits found only offline until now.

Visii's powerful AI turns unstructured feed data into conversion-focus insight data marketplaces can action, at scale.

Visii Shelves

Merchandising & online changing room drive sales

Azadea turned to Visii’s unique visual and core-generative technology to solve their co-ords and complimentary items issues, grow engagement, increase AOV and drive conversion up.

The test

Testing against SalesForce's Einstein recommendation service.

Establishing which personalisation technology and design produced the highest ROI.

* 71% higher revenue

* 170% higher click-through rate

* 370% longer sessions' time

* 131% higher number of page views

* 100% qualitative satisfaction with customer reports of addictive user experiences

Azadea Shelves


Azadea is a leading Middle East Lifestyle company, representing over 42 internationally recognised brands across the region.

See It To Believe It
Discover how Visii can seamlessly unlock your store’s potential.
Any platform. Any time.