Case study

Increased total revenue by 25%

66% more sales than personalisation

Results

Visii was pitted against the n.1 provider of personalisation services in the world. Outcome? Visii outperformed them by >66% in revenue uplift generated.

25

%
Increase in total revenue
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35

%
Increase in conversion rate
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66

%
Outperformed market leader in personalisation
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Whatever your industry, Visii are the go-to guys to figure out the magic sauce for your sales. They drove ours higher by 25%, beating all competition and never compromise on customer privacy.
Dovydas Jakstas
Dovydas Jakstas
Head of Growth at Pamono

Challenges

When customers visit Pamono’s website they are looking for inspiration from their unique products, yet don’t want to spend ages searching.

So, simply recommending similar products completely fails to provide the unique personalised customer experience that visitors demand.

Add in the fact that GDPR regulations mean brands can no longer use previous visitor behaviour to curate recommendations and Panomo faced a serious headache in how to ensure customers could quickly find the inspiration they demanded

Solutions

Visii’s philosophy is that if you can think of it, and the product exists, then you should be able to find it quickly.

It’s this mindset that has resulted in Visii’s AI brain delivering the most accurate and relevant customer recommendations of any tool on the market.

Capturing the visual appeal of products and integrating this information with product descriptions; user behaviour; external factors - such as the weather; and user demographics, Visii was able to beat every KPI.

Visii Explore

Personalised product discovery

If recommendations on Product Display Pages weren't hitting the mark, customers could dynamically browse for pieces that matched their unique taste using Visii Explore. The intelligent, responsive tool intuited customers' preferences as they interacted with it to find them pieces they loved.
Visii Explore helped customers looking for inspiration who didn’t quite know what they wanted, but knew they would know it when they saw it.

The test

A/B testing against Pamono's proprietary recommendation engine and that of the world's premier Personalisation service provider.

Establish which recommendation and personalisation algorithm produced the highest ROI, what touchpoints were needed to do so, whilst fully respecting GDPR regulation.

* 25% increase in Total Revenue

* 300% increase in relevant product recommendation across entire site

* 26% new revenues from Sold Out pages

* 35% increase in conversion rate in Product Listing Page

* 66% outperformance vs n1 in personalisation = 25% uplift in total revenue vs only 15% uplift

Pamono Explore
About

Pamono

Pamono is the go-to marketplace for vintage and contemporary furniture with over 200k unique pieces for sale from over 1,940 designers and makers.

Integration to cut costs and improve your KPIs is fast, easy & commitment free

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