Case Study

Over 47% of Saatchi Art's customers use Visii before making a purchase

Increased engagement 20% and purchase volumes 12%

Results

After integrating Visii, Saatchi Art saw over 47% of their site visitors who made a purchase use Visii

11x
Return on investment
12%
More conversions
20%
Higher engagement (CTR)

“After demoing several products, Visii’s was the best. To boot, we could tweak the algorithms and front-end solutions to make Intuition AI a high-converting addition to our online gallery.”

Chris Carlson, Senior Product Manager

Challenges

Saatchi Art has millions of artworks, photography and sculptures which can be challenging to showcase to customers due to the sheer volume and diversity. Many artworks can go undiscovered for days after upload.

Traditional solutions such as keyword search and drop-down filters can be helpful, but aren’t ideal for content that is above all aesthetic and difficult to describe with tags and keywords.

Typical recommender systems don’t capture the unique aesthetic qualities of the product, but instead rely on one-size-fits-all approaches, such as “also by this artist” or “customers also viewed.”

Solutions

Visii Explore, using customer interactions to understand personal preferences, helped Saatchi Art improve their “browse and search function” to make product discovery easier and more engaging.

Visii Similar, which instantly generates recommendations, allowed Saatchi Art to showcase the most visually similar content for each customer without having to collect data or train recommender systems.

The Test

Visii Explore

Personalised product discovery

Visii Explore helped Saatchi Art improve their “browse and search function” to make product discovery easier and more engaging. Powered by deep learning AI, Visii Explore narrows down product result lists in real time using customer interactions. Customers see the products they want without having to scroll through pages of results or use tags and filters.

Saatchi Art

About

Saatchi Art

Saatchi Art is one of the world’s largest international online art galleries, where artists in over 80 countries worldwide can exhibit and sell their work directly to customers.

Saatchi Art

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