AOV (Average Order Value)

Using AOV in E-commerce

Tracking AOV helps e-commerce businesses understand their customers' spending habits, which is essential for pricing strategies, marketing campaigns, and overall revenue goals.

Benefits of AOV for E-commerce

  • Revenue Growth: Increasing AOV directly impacts the revenue, making it a vital metric for growth.
  • Profitability Analysis: AOV helps in analysing the profitability and understanding customer behaviour.
  • Marketing Strategy: It aids in tailoring marketing strategies to encourage higher spending per order.

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