Using AOV in E-commerce

Tracking AOV helps e-commerce businesses understand their customers' spending habits, which is essential for pricing strategies, marketing campaigns, and overall revenue goals.

Benefits of AOV for E-commerce

• Revenue Growth: Increasing AOV directly impacts the revenue, making it a vital metric for growth.
• Profitability Analysis: AOV helps in analysing the profitability and understanding customer behaviour.
• Marketing Strategy: It aids in tailoring marketing strategies to encourage higher spending per order.