ARPS (Average Revenue Per Session)

Using ARPS in E-commerce

Analysing ARPS helps e-commerce platforms to assess the effectiveness of their marketing campaigns and user engagement strategies, aiming for a higher revenue generation per session.

Benefits of ARPS for E-commerce

  • Revenue Optimisation: Helps in identifying opportunities for increasing revenue per session.
  • Marketing Efficiency: Aids in evaluating the effectiveness of marketing efforts.
  • User Engagement Insights: Provides insights into user behaviour and engagement levels.

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