Using ARPS in E-commerce

Analysing ARPS helps e-commerce platforms to assess the effectiveness of their marketing campaigns and user engagement strategies, aiming for a higher revenue generation per session.

Benefits of ARPS for E-commerce

• Revenue Optimisation: Helps in identifying opportunities for increasing revenue per session.
• Marketing Efficiency: Aids in evaluating the effectiveness of marketing efforts.
• User Engagement Insights: Provides insights into user behaviour and engagement levels.