ATOS (Average Time On Site)

Improving ATOS in E-commerce

Engaging content, user-friendly design, and intuitive navigation can help improve ATOS, providing users with a valuable and enjoyable browsing experience.

Benefits of ATOS for E-commerce

  • User Engagement: A higher ATOS indicates better user engagement, which can lead to higher conversion rates.
  • SEO Ranking: Longer session durations can positively impact SEO rankings as it's a signal of website quality to search engines.
  • Content Effectiveness: Analysing ATOS alongside other metrics can help in assessing the effectiveness of on-site content and layout.

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