ATV (Average Transaction Value)

Enhancing ATV in E-commerce

Implementing strategies like upselling, cross-selling, or offering bundled products can help in increasing the ATV, thereby boosting revenue.

Benefits of ATV for E-commerce

  • Revenue Growth: Higher ATV directly contributes to increased revenue.
  • Customer Value: It helps in understanding the purchasing behaviour and the value each customer brings to the business.
  • Marketing Effectiveness: Monitoring ATV can help in evaluating the success of marketing and sales strategies.

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