Using Basket Size in E-commerce

E-commerce platforms analyse basket size to understand customer purchasing behaviour, which in turn helps in inventory management, marketing, and pricing strategies.

Benefits of Analysing Basket Size for E-commerce

• Insights into Customer Behaviour: Understanding basket size provides insights into purchasing trends.
• Inventory Management: Helps in better inventory planning based on the typical basket size.
• Pricing and Promotion Strategies: Aids in devising effective pricing and promotional strategies to increase basket size and revenue.