Glossary

BOGO (Buy One Get One Free)

Implementing BOGO in E-commerce

BOGO deals can be highlighted on product pages, checkout, and through marketing campaigns to entice customers to make a purchase.

Benefits of BOGO for E-commerce

  • Increased Sales: BOGO offers incentivise customers to purchase more, increasing overall sales.
  • Inventory Management: It can help in clearing out old or overstocked inventory.
  • Customer Satisfaction: Customers perceive high value in BOGO deals, improving their shopping experience and satisfaction.

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