Bounce Rate

Reducing Bounce Rate in E-commerce

Improving site speed, optimising landing pages, and ensuring mobile responsiveness can help reduce bounce rates, keeping visitors engaged for longer.

Benefits of Reducing Bounce Rate for E-commerce

  • Improved Engagement: Lower bounce rates indicate better engagement, which could lead to higher conversion rates.
  • SEO Performance: Reducing bounce rates can positively impact SEO rankings as it's a signal of a quality user experience to search engines.
  • Better Understanding of User Behaviour: Analysing bounce rates alongside other metrics can provide insights into user behaviour and preferences.

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