Implementing Bundling in E-commerce

E-commerce platforms can create bundled offers of complementary products, encouraging customers to spend more to receive the bundled discount.

Benefits of Bundling for E-commerce

  • Increased Sales: Bundling can encourage customers to buy more products, increasing the average transaction value.
  • Inventory Management: It's a useful strategy to move older or overstocked inventory.
  • Enhanced Customer Value: Customers often perceive bundled offers as high value, improving their overall shopping experience.

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