CLV (Customer Lifetime Value)

Utilising CLV in E-commerce

Understanding CLV helps e-commerce platforms allocate resources efficiently in acquiring and retaining customers, ultimately enhancing profitability.

Benefits of Understanding CLV for E-commerce

  • Resource Allocation: Better allocation of marketing and customer service resources.
  • Profitability Analysis: Assessing the long-term value and profitability of customer relationships.
  • Strategic Planning: Formulating strategies to maximise CLV through improved customer satisfaction and retention.

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