Utilising CLV in E-commerce

Understanding CLV helps e-commerce platforms allocate resources efficiently in acquiring and retaining customers, ultimately enhancing profitability.

Benefits of Understanding CLV for E-commerce

• Resource Allocation: Better allocation of marketing and customer service resources.
• Profitability Analysis: Assessing the long-term value and profitability of customer relationships.
• Strategic Planning: Formulating strategies to maximise CLV through improved customer satisfaction and retention.