Consumer Behaviour

Studying Consumer Behaviour in E-commerce

Understanding consumer behaviour is vital for e-commerce platforms to tailor their offerings and marketing strategies to meet the needs and preferences of their target audience.

Benefits of Understanding Consumer Behaviour for E-commerce

  • Improved Marketing Strategies: Tailored marketing initiatives based on consumer behaviour insights.
  • Enhanced Product Offerings: Better alignment of product offerings with consumer preferences.
  • Increased Customer Satisfaction: Higher satisfaction through meeting consumer needs and expectations.

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