CRM (Customer Relationship Management)

Utilising CRM in E-commerce

CRM systems in e-commerce help manage customer data, track interactions, and personalise customer engagements, aiming to build long-term customer relationships.

Benefits of CRM for E-commerce

  • Improved Customer Satisfaction: Personalising interactions and addressing customer needs promptly.
  • Enhanced Customer Retention: Building long-term relationships through better understanding and engagement.
  • Data-Driven Decision Making: Utilising customer data for strategic planning and performance improvement.

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