CTR (Click Through Rate)

Improving CTR in E-commerce

Crafting compelling ad copy, using relevant keywords, and optimising ad placement can significantly improve CTR and, consequently, the performance of online advertising campaigns.

Benefits of Improved CTR for E-commerce

  • Higher Traffic: A higher CTR leads to more traffic to the e-commerce site.
  • Cost Efficiency: Improved CTR can reduce the cost per click (CPC) and make advertising campaigns more cost-effective.
  • Better Ad Rankings: Platforms like Google favour ads with higher CTRs, which can lead to better ad placements and visibility.

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