Customer Retention

Customer Retention Strategies in E-commerce

E-commerce platforms employ various customer retention strategies like loyalty programs, personalised communications, and excellent customer service to enhance customer loyalty and lifetime value.

Benefits of Customer Retention for E-commerce

  • Increased Revenue: Repeat customers tend to spend more and purchase more frequently.
  • Cost Efficiency: Retaining customers is often more cost-effective than acquiring new ones.
  • Positive Word-of-Mouth: Satisfied customers are likely to refer others.

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