Glossary

Customer Reviews

Encouraging Customer Reviews in E-commerce

E-commerce platforms encourage customer reviews by providing easy-to-use review features and sometimes incentivising reviews to build trust and improve products and services based on feedback.

Benefits of Customer Reviews for E-commerce

  • Increased Trust: Positive reviews build trust among potential customers.
  • Enhanced SEO: Reviews contribute to SEO by generating fresh user-generated content.
  • Valuable Insights: Customer feedback provides insights for product improvement and customer satisfaction.

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