Using Customisation in E-commerce

Customisation manifests in product, website, and marketing customisation, providing a personal and satisfying interaction between the consumer and the online platform.

Benefits of Customisation in E-commerce

  • Increased Customer Satisfaction: Meeting individual needs enhances the shopping experience.
  • Higher Conversion Rates: Personalised experiences lead to better engagement and higher conversion rates.
  • Customer Loyalty: Fosters a deeper connection between the brand and the customer, encouraging repeat purchases.
  • Competitive Advantage: Offering customisation sets an e-commerce platform apart from competitors.

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