Glossary

D2C (Direct to Consumer)

Adopting D2C Model in E-commerce

Brands adopting a D2C model can interact directly with consumers, gain better control over brand perception, and potentially enjoy higher profit margins.

Benefits of D2C for E-commerce

  • Higher Profit Margins: By bypassing intermediaries, brands often enjoy higher profit margins.
  • Better Brand Control: Allows for better control over brand messaging and customer experience.
  • Direct Customer Interaction: Enables direct engagement with customers, leading to better insights and relationship building.

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