Glossary

Dynamic Emails

Implementing Dynamic Emails in E-commerce

Dynamic emails can be used to provide real-time updates, personalised offers, or tailored recommendations to e-commerce customers, keeping them engaged and informed even after the email has been sent.

Benefits of Dynamic Emails for E-commerce

  • Real-Time Updates: Customers receive the most current information or offers.
  • Personalised Communication: Tailored content based on user behaviour can enhance engagement.
  • Increased Click-Through Rates: Personalised, relevant content may lead to higher email click-through rates, driving more traffic to the e-commerce site.

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