Glossary

ESP (Email Service Provider)

Utilising Email Service Providers in E-commerce

Email Service Providers can be used for managing email marketing campaigns, transactional emails, and customer communications effectively in e-commerce.

Benefits of Email Service Providers for E-commerce

  • Streamlined Email Campaigns: ESPs provide tools for managing and analysing email campaigns.
  • Automated Communications: Automated email responses and updates can be set up to enhance communication with customers.
  • Improved Deliverability: ESPs often have features to improve email deliverability ensuring emails reach the recipients' inboxes.

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