Analysing GMV in E-commerce

GMV provides a snapshot of an e-commerce platform's sales volume, which can be useful for benchmarking and analysing business growth over time.

Benefits of Tracking GMV for E-commerce

• Performance Insight: Gives an indication of sales volume and overall business performance.
• Benchmarking: Allows for comparison with past performance or competitors.
• Investor Attraction: Higher GMV can attract investors and stakeholders.