GMV (Gross Merchandise Value)

Analysing GMV in E-commerce

GMV provides a snapshot of an e-commerce platform's sales volume, which can be useful for benchmarking and analysing business growth over time.

Benefits of Tracking GMV for E-commerce

  • Performance Insight: Gives an indication of sales volume and overall business performance.
  • Benchmarking: Allows for comparison with past performance or competitors.
  • Investor Attraction: Higher GMV can attract investors and stakeholders.

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