Machine Learning

Utilising Machine Learning in E-commerce

Machine learning algorithms can be employed for various purposes in e-commerce such as product recommendation, customer segmentation, fraud detection, and predictive analytics.

Benefits of Machine Learning for E-commerce

  • Enhanced Personalisation: Delivers personalised shopping experiences by analysing user behaviour and preferences.
  • Improved Decision-Making: ML algorithms provide insights from data to make informed decisions.
  • Increased Operational Efficiency: Automates routine tasks and optimises various e-commerce operations.

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