Adopting Multichannel Retailing in E-commerce

It encompasses selling through online marketplaces, social media, physical stores, and other channels to reach customers wherever they are.

Benefits of Multichannel Retailing for E-commerce

• Increased Reach: Reaches a wider audience by being present on multiple channels.
• Improved Customer Experience: Provides a consistent shopping experience across all channels.
• Higher Revenue Potential: Increases the potential for sales by capturing customers through various touch points.