Utilising Predictive Analytics in E-commerce

E-commerce platforms can use predictive analytics to forecast sales trends, customer behaviours, and the effectiveness of marketing campaigns.

Benefits of Predictive Analytics for E-commerce

• Informed Decision-Making: Enables better decision-making by providing insights into future trends and customer behaviours.
• Optimised Marketing: Helps in tailoring marketing strategies by predicting which campaigns will be most effective.
• Enhanced Inventory Management: Assists in predicting inventory needs to prevent overstocking or under-stocking issues.