Implementing Predictive Targeting in E-commerce

By analysing past user behaviours and other data, e-commerce platforms can predict what products and offers a user might be interested in.

Benefits of Predictive Targeting for E-commerce

• Improved User Engagement: Users are more likely to engage with content and offers that are relevant to their interests and needs.
• Increased Conversion Rates: Predictive targeting can drive higher conversion rates by showing users products and offers they are likely to be interested in.
• Better ROI: More efficient targeting leads to better utilisation of marketing resources and higher ROI.