Using Re-marketing in E-commerce

Re-marketing campaigns, often facilitated through online advertising networks, use cookies or similar technologies to track users' online activities and deliver personalised ads that promote products or offers based on their previous interactions with the e-commerce platform.

Benefits of Re-marketing for E-commerce

  • Increased Conversion Rates: By targeting users who have shown interest in the past, re-marketing can help convert browsing into sales.
  • Enhanced Customer Retention: Encourages previous visitors to return, fostering a more loyal customer base.
  • Improved ROI: Optimised re-marketing campaigns can deliver a higher return on advertising spend by focusing on engaged users.

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