Implementing Retargeting in E-commerce

Through cookies or pixel tags, retargeting tracks users’ interactions on an e-commerce platform and later presents them with personalised ads on different websites or platforms they visit.

Benefits of Retargeting for E-commerce

• Increased Conversion Rates: Retargeting keeps the brand in front of bounced traffic and increases the chances of conversion.
• Enhanced Brand Recall: Keeps the brand on top of mind as users browse other parts of the web.
• Better ROI: Focusing on users who have shown interest can result in a higher return on ad spend.