Glossary

Social Commerce

Exploring Social Commerce in E-commerce

E-commerce platforms are increasingly leveraging social commerce to tap into the vast user base of social media platforms and provide a seamless shopping experience.

Benefits of Social Commerce for E-commerce

  • Increased Traffic: Social commerce can drive more traffic to the e-commerce platform.
  • Enhanced Customer Engagement: It allows for engaging shopping experiences within a social media environment.
  • Improved Conversion Rates: Seamless shopping experiences on social platforms can lead to improved conversion rates.

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