#8
![Why you should always pay attention to the subtle ways customers interact with your brand](/insight/insightCard.jpeg)
InSight Podcast #7
48m 9s
Read the supporting blog post ->Description
Michaela Fraser is Head of UX at leading Gen Z fashion brand Princess Polly. Beginning with a single store in Australia, the brand has since seen rapid success and expansion into the US market. Its success has made it a shining example of best practice for reaching this demographic.
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