Why brands must give their customers control

October 26, 2020
Episode
1
24m 49s
Description

In this episode, InSight reveals expert opinion and advice from world-renowned psychologist, Paul Marsden, who specialises in helping brands understand their customers. Paul teaches us why the secret to success is creating experiences that are personalisable NOT personalised, why trust becomes even more important in COVID-19 times, and why shopping can help us live longer.